Outdoor Advertising Products
We offer the best types of outdoor advertising products to reach your target audience in high-traffic public areas. Our products and services are perfect for large and small businesses alike. Products range from eye level real estate, including bus stops and street furniture advertising (benches), to static and digital billboard advertising.
Billboards
Billboards are large advertising displays that deliver exposure to your audience 24 hours a day, 7 days a week. They are available in a variety of sizes and formats to fit your specific needs.
Features
- Large-format advertising structures located along major highways, expressways and routes
- Visible to drivers, commuters and long distance travelers
- Command audience attention with creative three-dimensional designs, moving parts and extensions
Wallscapes
Boasting spectacular landmark locations in major metropolitan cities, wallscapes are elaborate ads that are either painted or attached directly to exterior building surfaces. Wallscapes provide excellent exposure in prominent downtown urban areas and offer prolonged visibility.
Features
- Large and prominent ads that dominate the visual landscape
- Expansive dimensions allow for creative and detailed designs
- Positioned in high-traffic areas for maximum exposure
Digital
Digital billboards are dynamic advertising displays that use electronic technology to showcase content and give advertisers the ability to change a message, stream user-generated content and display data in real-time.
Features
- Ads rotate in a slide show fashion every 6-to-8 seconds
- Stream live data and user-generated content from your website or social media in real-time
- Display your ad within minutes and change your message as often as you want with no production cost
Airports
Airport advertising offers a unique opportunity to reach an affluent audience with extended dwell time. Deliver your message to millions of business and leisure travelers with traditional and experiential displays. Packages are available for a wide range of budgets and marketing goals including brand awareness, product launches and foot traffic increase.
Features
- Reaches an affluent audience
- Offers experiential marketing opportunities
- Placed in key areas to maximize impact during extended passenger dwell time
- Combine airport products to increase reach and recall
Programmatic
Programmatic Digital Out of Home advertising, also known as programmatic DOOH or pDOOH, is a method of buying digital ads. Instead of scheduling specific locations, advertisers select markets and demographics. Lamar’s pDOOH platform displays ads in digital spaces that meet defined goals. Lamar’s DOOH network includes 4,600+ large format roadside screens along with some unique digital formats across 170+ DMAs nationwide.
Features
- Leverages data to deliver more relevant and personalized content
- Allows real-time campaign adjustments based on performance metrics and audience behavior
- Automates the buying and placement of ads on digital billboards, screens and other physical advertising spaces
